Marketing Campaign Manager (SaaS)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Marketing Campaign Manager (SaaS): Leading the planning and execution of global integrated campaigns for K2 to drive pipeline conversion with an accent on full-funnel strategies and cross-functional orchestration. Focus on designing scalable campaign frameworks, optimizing multi-channel activation, and aligning marketing efforts with sales priorities to ensure measurable business impact.
Location: Hybrid in London, United Kingdom
Company
is a global standard for process intelligence and automation, helping over 10,000 organizations optimize business processes.
What you will do
- Own the end-to-end global campaign architecture for K2, aligning with business priorities and pipeline targets.
- Translate product positioning into full-funnel campaign strategies from TOFU to BOFU and expansion.
- Activate multi-channel integrated campaigns across regions, including digital, events, partners, and paid media.
- Orchestrate coordination between Product Marketing, Sales, BDRs, and Marketing Ops to ensure seamless execution.
- Define and track global campaign KPIs, monitoring the funnel from MQL to Closed-Won to optimize conversion.
- Collaborate with creative teams to ensure storytelling consistency and align assets with the core K2 narrative.
Requirements
- 5+ years of experience in B2B demand generation or global campaign management, ideally within SaaS or enterprise technology.
- Proven track record of building and executing integrated multi-channel campaigns across various regions.
- Strong understanding of full-funnel marketing and how to drive pipeline and revenue outcomes.
- Experience with marketing automation and CRM platforms, specifically Marketo and Salesforce.
- Strong project management skills with the ability to manage complex, global initiatives.
- Ability to operate in a fast-paced, high-growth environment with multiple competing priorities.
Culture & Benefits
- Hybrid working model blending at-home flexibility with in-office collaboration.
- Global Gratitude and Recharge Days.
- Flexible paid time off policy and paid parental leave.
- Employee wellness programs and professional counseling resources.
- Opportunities for intercultural learning and a supportive global community.
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