Director Of Marketing (EdTech)

TL;DR

Director of Marketing (EdTech): Leading the marketing strategy and team at hirify.global to drive brand awareness and adoption across K-12 schools with an accent on multi-channel campaign execution and data-driven performance management. Focus on mentoring a creative team, refining brand positioning, and leveraging AI tools to scale marketing impact.

Location: Must be based in Chicago, IL (5 days a week in-office)

Compensation: $115,000–$175,000

Company

hirify.global is a comprehensive platform providing curriculum and software tools to help K-12 schools teach computer science to millions of students worldwide.

What you will do

• Develop and execute the overall marketing strategy to grow brand awareness and adoption in K-12 districts.
• Lead, mentor, and foster a high-performing, collaborative marketing and creative team.
• Design and oversee multi-channel campaigns including email, social, content, and paid media.
• Collaborate cross-functionally with Revenue, Engineering, and Curriculum teams to ensure messaging alignment.
• Manage marketing analytics and performance metrics to guide strategic decisions and report impact to the CEO.
• Oversee participation in conferences and education events, including strategy and booth design.

Requirements

• Must be able to work 5 days a week in the Chicago office.
• 5+ years of marketing experience, including at least 2 years in a leadership role.
• Proven experience managing full-time staff across content, design, and campaign functions.
• Strong analytical mindset with experience using performance metrics to inform strategy.
• Exceptional written and verbal communication skills.
• Deep understanding of brand strategy, digital marketing, and demand generation.

Nice to have

• Experience in EdTech, education, or SaaS environments.
• Familiarity with modern marketing tools and AI-driven marketing workflows.

Culture & Benefits

• Opportunity to make a significant impact on student outcomes in computer science education.
• Collaborate with a mission-driven, smart, and dedicated team.
• Leadership role with high-impact opportunities to shape a growing department.