VP, Retention & LTV (Ecommerce)

TL;DR

VP, Retention & LTV (Ecommerce): Owning the end-to-end LTV, including lifecycle marketing, loyalty, and subscriber experience with an accent on driving long-term customer value and personalization. Focus on scaling 1:1 channels, embedding AI into production flows, and leading a high-performing retention team.

Location: Remote

Salary: $225,000 - $250,000

Company

hirify.global provides comprehensive foundational nutrition through nutrient-dense gummies formulated from 60 whole-food ingredients.

What you will do

• Own long-term customer LTV as the core KPI and set the overall lifecycle and retention strategy.
• Operationalize personalization and segmentation to ensure the right message reaches the right customer at the right time.
• Embed AI into flows, reporting, and creative generation to multiply team output.
• Lead and develop a team of three, including a Director of Subscriber Experience.
• Test and scale new 1:1 channels such as Direct Mail, Instagram DM, and WhatsApp.
• Partner with Ecommerce, CX, Performance, and Brand teams as the cross-functional voice of LTV.

Requirements

• 12+ years of experience in retention, lifecycle, loyalty, or subscriber marketing.
• 5+ years of leadership experience, including managing at least one Director-level direct report.
• Proven experience as a senior leader (VP or Sr. Director) at a high-growth subscription DTC business.
• Quantifiable track record of improving primary LTV or retention metrics at scale.
• Deep fluency in subscription mechanics (SKIO, Recharge, Ordergroove) and hands-on experience with Klaviyo and Postscript.
• Practical experience using AI in production to automate flows, reporting, or personalization.

Culture & Benefits

• Fully remote, high-trust work environment with biannual in-person off-sites.
• Competitive total compensation package based on market data.
• Comprehensive health and well-being benefits for employees and their families.
• Generous PTO and free hirify.global subscriptions.