Account Director, AV (Media)

TL;DR

Account Director (AV): Managing the end-to-end AV planning process for Betfair accounts with an accent on insight-driven recommendations and audit guarantees. Focus on integrating Online Video, Addressable TV, OOH TV, Cinema, and Radio to deliver holistic media strategies.

Location: Hybrid in London, United Kingdom (approx. 4 days per week in office). Must have the right to work in the UK.

Company

hirify.global is an AI-driven media operating unit and global collective that brings together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Lead the entire planning process within the AV domain for the Betfair accounts.
• Make strategic recommendations to clients based on research, insights, and evidence.
• Utilize industry media planning tools including Techedge, BARB, TGI, and Touchpoints.
• Develop and maintain strong professional relationships with media owners.
• Create compelling implementation stories that interweave formats, flighting, and weights across different media.
• Provide leadership and talent management to the internal team.

Requirements

• Must have the right to work in the UK.
• Comprehensive multi-media understanding and 360 AV knowledge across all channels.
• Deep proficiency with industry-standard media planning tools.
• Experience in consultative selling and account management.
• Strong communication, presentation, and relationship-building skills.
• Proven ability in leadership and talent management.

Culture & Benefits

• Hybrid work arrangement with a focus on in-office collaboration.
• Comprehensive insurance coverage including medical, vision, and dental.
• Group retirement plans and significant paid time off.
• Access to global WPP networks for professional learning and growth.
• Employee mental health awareness days and preferential partner discounts.