Growth Content Marketing Manager (Fintech)

TL;DR

Growth Content Marketing Manager (Fintech): Scaling the global demand generation content engine for payments products with an accent on SEO-driven strategy, technical product narratives, and conversion optimization. Focus on building scalable content processes, translating complex financial workflows into compelling assets, and driving measurable pipeline impact.

Location: Must be based in San Francisco

Company

Airwallex is a global unified payments and financial platform empowering businesses with integrated solutions for accounts, payments, and treasury management.

What you will do

• Build and scale the global growth content discipline, establishing best practices and high-performing processes.
• Own the end-to-end demand generation content strategy, including SEO, gated assets, and product-led narratives.
• Write and edit high-impact content such as whitepapers, guides, comparison articles, and solution briefs.
• Partner with Product Marketing and Product teams to translate technical features and APIs into clear, sellable content.
• Analyze performance data to optimize content for traffic quality, engagement, and pipeline impact.
• Manage freelancers and agencies to maintain high standards of quality and technical accuracy.

Requirements

• 6+ years of experience in growth content marketing, demand gen, or SEO-led roles within B2B technology.
• Proven track record of driving measurable business outcomes across the funnel.
• Exceptional writing and editing skills with the ability to simplify complex technical concepts.
• Strong understanding of SEO fundamentals, keyword intent, and content clustering.
• Experience partnering cross-functionally with Product, SEO, and Performance Marketing teams.
• Must be based in San Francisco.

Nice to have

• Familiarity with CMS tools like Webflow or WordPress.
• Proficiency in analytics and experimentation tools such as GA4, GSC, and Ahrefs.

Culture & Benefits

• Opportunity to work at a high-growth, US$8 billion valued fintech company.
• Collaborative environment with a focus on accelerated learning and ownership.
• Emphasis on using AI to work smarter and solve problems faster.
• Exposure to complex, high-visibility global financial projects.