Senior Field Marketing Manager (SaaS)

TL;DR

Senior Field Marketing Manager (SaaS): Owning the field events strategy for Parchment in North America with an accent on trade show execution, budget management, and pipeline generation. Focus on driving business outcomes through strategic event planning, vendor management, and cross-functional collaboration with sales and product marketing teams.

Location: Must be based in the US (Remote with significant travel across the US).

Salary: $115,000 – $140,000

Company

hirify.global creates intuitive products that simplify learning and personal development, serving learners and institutions at every stage of education.

What you will do

• Own the North America field events strategy for the higher education segment, including trade shows, webinars, and owned experiences.
• Prioritize the events portfolio based on pipeline potential, audience fit, and business goals.
• Manage end-to-end vendor relationships, including booth designers, venues, and A/V suppliers.
• Lead event planning from kickoff to post-event reporting, ensuring alignment with sales and SDR teams.
• Define success metrics for each event and provide actionable recommendations through post-event retrospectives.
• Represent the events program in leadership planning sessions and proactively manage risks.

Requirements

• Must be based in the US with comfort for significant domestic travel.
• 5+ years of experience in field events marketing, preferably in B2B SaaS or higher education.
• Proven track record of managing complex event portfolios and tying investments to pipeline metrics.
• Proficiency in Asana, Google Suite, and Salesforce.
• Strong project management skills with the ability to handle multiple events simultaneously.
• Ability to pass a background check and verify identity/location.

Culture & Benefits

• Competitive compensation and employee ownership program.
• Flexible work culture with remote and hybrid collaboration options.
• Generous time off, including an annual year-end recharge period.
• Comprehensive wellness programs and mental health support.
• Professional development resources and tuition reimbursement.
• Inclusive culture with employee recognition programs.