B2C Marketing Manager (Marketplace)

TL;DR

B2C Marketing Manager (Marketplace): Designing and executing consumer-facing campaigns across the US and Canada with an accent on brand storytelling and data-driven user acquisition. Focus on scaling influencer programs, managing creative agencies, and optimizing marketplace impact via multi-channel strategies.

Location: Hybrid in New York City (3 days/week in office)

Salary: $85,000 - $95,000

Company

A mission-driven marketplace app focused on fighting food waste by connecting customers with surplus food from businesses.

What you will do

• Lead the strategy and end-to-end execution of high-impact B2C campaigns for the US and Canadian markets.
• Manage strategic brand collaborations and partnerships to amplify the mission and reach new audiences.
• Oversee external creative agencies and internal design teams to ensure assets are on-brand and localized.
• Scale the influencer marketing program, including creator sourcing, contract negotiation, and ROI tracking.
• Develop social media strategies and create viral-worthy content for TikTok and Instagram.
• Analyze performance data to optimize customer acquisition, engagement, and retention.

Requirements

• 3–5 years of experience in Brand, Campaign, or Consumer Marketing.
• Experience with high-growth B2C apps or mobile-first marketplaces is highly preferred.
• Proven track record of managing external creative agencies.
• Expertise in influencer networks, social platforms, and community management.
• Ability to analyze business metrics and data to inform future marketing strategies.
• Must be based in or be able to work from the New York City hub (Hybrid 3x/week).

Culture & Benefits

• Modern hybrid model with a balance of remote work and 3 collaborative days per week in the NYC office.
• Global mobility allowing work from abroad for up to 30 days per year.
• 20 days of paid vacation plus additional paid volunteer time through the Shareback program.
• 100% employer-paid medical (EPO), dental, and vision coverage.
• 401(k) program with employer-matched contributions.
• Monthly ClassPass credits and a dedicated bike mobility program.