CRM Campaign Specialist (SFMC/Braze)

TL;DR

CRM Campaign Specialist (SFMC/Braze): Leading the technical construction, segmentation, and deployment of multi-channel lifecycle campaigns with an accent on responsive email development and data-driven personalization. Focus on building dynamic content blocks using AMPScript/Liquid, optimizing SQL queries for audience segmentation, and managing complex automated customer journeys.

Location: Hybrid (GTA or Greater Montreal, Canada)

Salary: $55,000 — $80,000 CAD

Company

hirify.global is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for global blue-chip client partners.

What you will do

• Engineer and maintain a robust, reusable responsive HTML/CSS email component library.
• Implement platform-specific scripting (AMPScript, Liquid) to drive hyper-personalized dynamic content.
• Develop and optimize SQL queries to manage precise audience segments and customer profiles.
• Configure and manage automated multi-step lifecycle campaigns and API-triggered transactional messages.
• Perform rigorous QA using tools like Litmus or Email on Acid to ensure seamless rendering across all devices and clients.

Requirements

• 2–4 years of hands-on experience in email development, CRM execution, or marketing technology.
• Strong proficiency in hand-coding responsive HTML and CSS specifically for email clients.
• Solid understanding of relational database structures and experience writing SQL queries.
• Proven experience with scripting languages for dynamic email content (AMPScript or Liquid).
• Must be based in the Greater Toronto Area (GTA) or Greater Montreal for hybrid office attendance.

Nice to have

• Deep experience and certifications in Salesforce Marketing Cloud (SFMC).
• Experience with Braze, including Canvas flows and Liquid syntax.
• Familiarity with CDPs, Salesforce Data Cloud, or Marketing Cloud Personalization.

Culture & Benefits

• Collaborative hybrid work environment with teams in the office an average of four days a week.
• Opportunity to work with award-winning campaigns for world-leading brands.
• Inclusive corporate culture committed to respect and equal opportunity for all employees.