Customer First GEO Content Specialist (AI)

TL;DR

Customer First GEO Content Specialist (AI): Executing content-focused Generative Engine Optimization (GEO) strategies to enhance visibility and retrieval in AI-driven search environments with an accent on semantic density, schema markup, and LLM-friendly content structures. Focus on analyzing performance metrics, optimizing content blocks for machine-parsability, and collaborating with cross-functional teams to drive organic growth in the evolving AI search landscape.

Location: Must be based in Toronto, Ontario, Canada (Hybrid role).

Salary: $73,000 – $100,100 CAD

Company

Okta is a leading identity and access management company building neutral infrastructure to secure AI and human identities for organizations worldwide.

What you will do

• Execute strategies to optimize content for LLM retrievability and AI answer formats.
• Develop machine-parsable content blocks using schema.org and JSON-LD standards.
• Analyze GEO prompt data and competitor performance to identify content opportunities.
• Track and report on SEO and GEO key performance metrics for Customer First subdomains.
• Leverage AI tools to improve efficiency in content analysis, editing, and production.
• Collaborate with internal teams to ensure optimized content is published effectively.

Requirements

• 2+ years of professional experience in SEO and content strategy.
• Strong understanding of how content is processed by LLMs and modern search algorithms.
• Proficiency in data analysis and performance tracking tools like SEMRush, BrightEdge, or Ahrefs.
• Experience with HTML and enterprise-level systems like Salesforce Experience Builder.
• Strong communication skills to articulate content requirements and insights.
• Must be located in or able to work from Toronto, Ontario, Canada.

Nice to have

• Background in Identity and Access Management (IAM) or cybersecurity.
• Experience in B2B marketing or SaaS environments.
• Familiarity with post-sales roles and customer-centric content workflows.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• RRSP matching program.
• Paid leave including PTO and parental leave.
• Focus on professional development and talent growth.
• Global community with a strong emphasis on connection and social impact.