обновлено 5 дней назад
Customer First GEO Content Specialist (AI Search/GEO)
73 000 - 100 100CAD
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Customer First GEO Content Specialist (AI Search/GEO): Executing content optimization strategies for Okta and Auth0 to improve retrievability in LLM-powered search with an accent on semantic structure, machine-parsable content, and AI answer formats. Focus on applying vector embeddings, RAG, grounding, schema.org, JSON-LD, and performance analytics while collaborating with Customer First teams.
Location: Hybrid role based in Toronto, Ontario, Canada
Salary: CAD 73,000–100,100 per year, plus equity where applicable, bonus, and benefits.
Company
Okta builds identity and access infrastructure that helps organizations securely adopt AI and manage digital identity.
What you will do
- Execute content-focused Generative Engine Optimization strategies for Okta and Auth0.
- Structure and optimize content for retrieval by large language models, including developing machine-parsable content blocks.
- Apply schema.org and JSON-LD best practices while maintaining brand and content quality standards.
- Review GEO prompt data, analyze competitors, and identify opportunities for improved content visibility.
- Collaborate with Customer First teams to publish optimized content and manage assigned work to deadlines.
- Track SEO and GEO performance metrics and provide optimization recommendations to stakeholders.
Requirements
- At least 2 years of professional experience in SEO and content strategy, focused on content optimization or development.
- Understanding of how content is evaluated by LLMs and modern search algorithms beyond traditional keyword optimization.
- Working knowledge of GEO concepts, LLMs, vector embeddings, RAG, grounding, chunks, passages, and citations.
- Experience with multiple SEO and analytics platforms, such as STAT, SEMrush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, or Profound.
- Proficiency in data analysis, content performance tracking, and clearly communicating requirements and results.
- Experience with HTML, Salesforce Experience Builder, or similar enterprise systems.
Nice to have
- Background in post-sales roles, identity and access management, B2B marketing, SaaS, or cybersecurity.
Culture & Benefits
- Hybrid work environment with an in-person onboarding experience.
- Health, dental, and vision insurance.
- RRSP matching, healthcare spending support, and telemedicine.
- Paid leave, including PTO and parental leave, according to applicable plans and policies.
- Equity and bonus opportunities where applicable.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →