Growth Manager (Web3)

TL;DR

Growth Manager (Web3): Leading lifecycle marketing for the West African market with an accent on activation, retention, and churn recovery across the full user funnel. Focus on developing data-driven CRM strategies, optimizing conversion funnels, and scaling A/B testing frameworks to drive revenue and trading volume.

Location: South Africa (Cape Town); Work-from-home arrangement available (may vary by team).

Company

Binance is a leading global blockchain ecosystem and the world’s largest cryptocurrency exchange by trading volume and registered users.

What you will do

• Lead lifecycle marketing in West Africa, managing activation, retention, and churn recovery.
• Develop growth strategies using segmentation, personalization, and automated CRM journeys.
• Drive revenue and trading volume through behavioral nudges, incentives, and gamification.
• Establish and scale marketing best practices, including A/B testing and data-driven experimentation.
• Collaborate with regional and central stakeholders to localize global initiatives.
• Monitor competitor activity and local market trends to identify growth opportunities.

Requirements

• Minimum of 5 years of experience in lifecycle management.
• Proven track record of launching large-scale and targeted lifecycle campaigns.
• Proficiency in CRM, email marketing automation, and user segmentation.
• Strong analytical skills for user behavior analysis and data mining.
• Strong interest in cryptocurrency and blockchain products.
• Ability to prioritize high-impact tasks and balance quick wins with long-term strategy.

Culture & Benefits

• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Autonomy to tackle unique, fast-paced projects in an innovative environment.
• Competitive salary and company benefits.
• Flexible work-from-home arrangements.
• Results-driven workplace with opportunities for career growth and continuous learning.