Senior Director, Marketing (Music)

TL;DR

Senior Director, Marketing (Music): Leading the strategic vision and execution of marketing campaigns for a diverse roster of artists with an accent on digital innovation, fan engagement, and revenue growth. Focus on managing multi-disciplinary teams, driving high-impact social and platform strategies, and leveraging data to optimize campaign performance in a fast-paced music industry environment.

Location: Must be based in Toronto, Ontario; requires 4 days per week in the office.

Salary: $120,000 - $130,000

Company

A global leader in the music industry, home to iconic record labels and a vast publishing catalog, championing both emerging talent and legendary superstars.

What you will do

• Oversee comprehensive marketing campaigns across digital, social, retail, and media channels.
• Lead and mentor a multi-disciplinary team of Marketing Managers and Digital strategists.
• Define artist brand positioning and visual identity in collaboration with artists and managers.
• Manage marketing budgets and optimize fund allocation for maximum impact.
• Drive fan-engagement strategies and growth through social platforms, newsletters, and direct-to-fan touchpoints.
• Collaborate with Data & Insights teams to analyze consumption data and shape real-time campaign strategies.

Requirements

• Minimum 7 years of experience in music or entertainment marketing in a senior leadership role.
• Must be based in Toronto and able to work in the office 4 days per week.
• Deep expertise in the modern streaming ecosystem, TikTok, and short-form video trends.
• Proven ability to pitch complex strategies to high-profile artists and stakeholders.
• Strong data interpretation skills to drive informed decision-making.
• Excellent communication, writing, and presentation skills.

Culture & Benefits

• Employer-paid Health & Dental Insurance.
• Generous leave policy: 20 vacation days, 7 sick days, 3 personal days, and 2 volunteer days.
• Company pension matching and contribution program.
• Annual health and wellness spending account.
• 20 Go-Visit days for remote work flexibility worldwide.
• Collaborative environment with a casual dress code and frequent company events.