Global Account Based Marketing Manager (Fintech)

TL;DR

Global Account Based Marketing Manager (Fintech): Designing and scaling the global ABM infrastructure, playbooks, and measurement frameworks to drive predictable pipeline growth across multiple markets. Focus on building standardized systems, partnering with cross-functional teams to align on target accounts, and enabling regional teams to execute high-impact, data-driven campaigns.

Location: Must be based in San Francisco

Company

Airwallex is a unified global payments and financial platform empowering businesses with integrated solutions for accounts, payments, and spend management.

What you will do

• Define and own the global ABM strategy, operating model, and measurement framework.
• Partner with Marketing Operations to configure the ABM tech stack, data flows, and integrations for global account-level targeting.
• Design standardized playbooks, templates, and tools for regional teams to execute 1:1, 1:few, and 1:many campaigns.
• Establish a global attribution and reporting framework to track engagement from first touch through revenue.
• Collaborate with Sales, Product Marketing, and RevOps to align on target account lists and coverage models.
• Translate global GTM priorities into modular, repeatable plays for regional execution.

Requirements

• Must be based in San Francisco
• 6+ years of hands-on experience in account-based marketing.
• Demonstrated strength with ABM systems, marketing automation, and CRM platforms.
• Strong analytical skills with experience using data and attribution to optimize campaign performance.
• Experience working across multiple regions or markets and adapting programs for diverse buying committees.
• Entrepreneurial mindset with experience building programs from 0 to 1.

Nice to have

• Experience in fintech or B2B SaaS environments.
• Hands-on experience with ABM platforms like Demandbase, 6sense, or Mutiny.
• Experience presenting strategy and performance insights to executive stakeholders.

Culture & Benefits

• Work in a high-growth, fast-paced environment with a global team of over 2,200 people.
• Opportunity to tackle complex, high-visibility problems in the global payments space.
• Emphasis on founder-like energy, accelerated learning, and true ownership.
• Collaborative culture that values data-driven decision-making and first principles.
• Integration of AI tools to work smarter and solve problems faster.