Product Marketing Specialist

TL;DR

Product Marketing Specialist (B2B): Managing product lifecycle marketing and strategic campaigns for light technology solutions with an accent on cross-functional collaboration between Product Management and Global Marketing. Focus on developing compelling value propositions, executing product launches, and driving channel partner performance to support global business growth.

Location: Hybrid position in Allen, TX

Company

hirify.global is a global leader in creating award-winning light technology solutions and services that deliver unforgettable shared experiences.

What you will do

• Serve as the primary marketing liaison between Product Management and Global Marketing teams.
• Develop and execute marketing programs and campaigns to drive revenue growth and market penetration.
• Create clear, compelling product value propositions and sales enablement materials.
• Identify market trends and competitive insights to inform strategic marketing initiatives.
• Monitor campaign performance and provide data-driven recommendations for optimization.
• Manage product lifecycle marketing, including introductions, transitions, and end-of-life strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 2–4 years of relevant experience in a similar role.
• Proven experience in B2B marketing plan creation and product launch management.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office products.
• Must be able to work in a hybrid capacity in Allen, TX.

Nice to have

• Strong analytical problem-solving and strategic thinking abilities.
• Exceptional teamwork and collaborative approach.
• Experience with customer acquisition and retention strategies.

Culture & Benefits

• Competitive salary and comprehensive health and dental benefits.
• Employer-matched 401K pension plan.
• Opportunities for professional growth and collaboration on high-profile global projects.
• Commitment to a diverse and inclusive workplace as an Equal Opportunity Employer.