Database Marketing Analyst

TL;DR

Database Marketing Analyst (SQL/Marketing Analytics): Centralize and govern email operations by managing subscriber databases, building segmentation audiences, and optimizing marketing automation performance with an accent on deliverability, list hygiene, and measurable email strategy improvements. Focus on translating data into actionable insights through reporting, predictive/analytical approaches, and A/B testing across the customer lifecycle.

Location: Austin, Texas

Company

hirify.global provides simple, powerful, and secure solutions that help customers accelerate business transformation.

What you will do

• Oversee subscriber databases: maintain list hygiene, manage merge records, and ensure compliance with GDPR and CAN-SPAM.
• Build reporting and quarterly scorecards to benchmark opt-out rates, invalid/inactive email trends, and sender score metrics to improve deliverability.
• Query and build target lists using customer behavior, demographics, and purchase history for right-audience email delivery.
• Maintain and update personas with marketing and product management by defining criteria across systems aligned to go-to-market strategy.
• Track email performance metrics (open rates, click-through rates, conversion rates) and analyze results.
• Run A/B testing and optimization by identifying which email elements perform best and applying insights to future messaging.

Requirements

• Proficiency in SQL, relational databases, and business intelligence tools (Tableau, Power BI).
• Strong analytical skills in A/B testing, data modeling, and predictive analytics; ability to turn raw data into actionable marketing strategy.
• Experience with statistical programming (Python or R) and CRM platforms (e.g., Salesforce) is highly preferred.
• 1–3 years of experience in data analysis, digital marketing, or database management.
• Ability to present complex data insights clearly to non-technical stakeholders and marketing teams.
• Bachelor’s degree in marketing, statistics, computer science, economics, or a related quantitative field.

Nice to have

• Marketo experience.

Culture & Benefits

• People-first company culture focused on collaboration, accountability, and empathy.
• Fast-paced, innovative environment with cross-functional collaboration across marketing and operations.
• Opportunity to lead marketing automation program health and performance reporting.
• Equal Employment Opportunity employer.