Manager, Retail Media Strategy & Activation (Retail Media)

TL;DR

Manager, Retail Media Strategy & Activation (Retail Media): Leading strategic partnerships and campaign execution across Retail Media Networks with an accent on operational excellence in Criteo and ecosystem management. Focus on driving measurable ROAS, managing a team of analysts, and translating complex retail data into strategic client narratives.

Location: Toronto, ON

Total Cash: $89,250 - $105,000

Company

An engineered marketing agency that harnesses data and technology across paid digital media and CRM channels to create personalized brand-consumer relationships.

What you will do

• Serve as the strategic lead for Retail Media Networks, focusing on ecosystems like Walmart Connect and Target Roundel.
• Lead campaign strategy, planning, and optimization to drive measurable business outcomes and ROAS.
• Oversee hands-on activation and execution with a focus on operational excellence in Criteo.
• Manage, mentor, and develop a team of 2–4 Analysts and Senior Analysts.
• Partner with Media Analytics and Client Solutions to align platform strategies with client business goals.
• Codify and share retail media best practices and optimization frameworks to streamline internal workflows.

Requirements

• 3–5+ years of experience in digital media planning and performance marketing with a focus on Retail Media Networks.
• Hands-on experience activating retail media through Criteo is required.
• Proven experience managing and developing a team of 2+ direct reports.
• Strong analytical skills, including proficiency in Excel (pivots, VLOOKUPs) and working with large datasets.
• Exceptional presentation, written, and verbal communication skills.
• Bachelor’s degree in a relevant major.

Nice to have

• Strong experience with Walmart Connect and/or Target Roundel.
• Familiarity with retail media tools such as Pacvue, Skai, or similar technologies.
• Experience managing large product catalogs and inventory-driven optimization (ASIN management).

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• Unlimited PTO and RRSP contributions.
• Monthly stipends for wellness ($75), mobile phone ($100), and internet ($50).
• Annual learning stipend ($500) and tuition stipend ($2,000).
• Parental leave (16 weeks for primary caregiver / 6 weeks for secondary).
• Annual "Work From Anywhere" perk for 4 weeks per year.