Senior Specialist, Retail Media Strategy & Activation (Marketing)

TL;DR

Senior Specialist, Retail Media Strategy & Activation (Marketing): Translating client business objectives into commerce-driven media blueprints with an accent on retail media network activation and optimization. Focus on leveraging retail sales data, managing Criteo, and driving incremental growth through A/B testing.

Location: Toronto, ON

Salary: $63,000 - $78,000

Company

An engineered marketing agency that leverages data and technology to create personalized relationships between brands and consumers.

What you will do

• Partner with clients to map brand goals to retail media strategies across Walmart Connect, Target Roundel, and other commerce platforms.
• Lead end-to-end execution of complex campaigns, integrating sponsored products, display banners, and on-site/off-site placements.
• Manage hands-on activation, pacing, and optimization within retail aggregation networks, specifically Criteo.
• Analyze retail sales data and digital shelf metrics to uncover consumer insights and optimize long-term value (LTV).
• Develop and execute A/B testing frameworks for bidding strategies, keyword match types, and creative formats.
• Act as a strategic consultant, translating platform updates into actionable business opportunities for clients.

Requirements

• 1-3+ years of full-time experience in digital media optimization with a focus on Retail Media Networks (RMNs) or performance e-commerce.
• Hands-on experience activating retail media through Criteo.
• Proficiency in managing product feeds, item-level/SKU management, and inventory-driven optimization.
• Advanced analytical skills with the ability to turn complex Excel datasets into strategic performance narratives.
• Proven ability to develop activation strategies based on product margins and first-party audience segments.

Nice to have

• Experience with retail media management tools such as Pacvue, Skai, or similar commercial ad tech platforms.
• Familiarity with Walmart Connect and Target Roundel.

Culture & Benefits

• Transparent communication regarding company financials and bonus goals.
• Unlimited PTO and an annual "Work From Anywhere" perk (4 weeks per year).
• Comprehensive Healthcare, Dental, and Vision insurance.
• Group RRSP contributions.
• Monthly stipends for wellness ($75), mobile phone ($100), and internet ($50).
• Annual learning ($500) and tuition ($2,000) stipends.