Product Manager (CDP/MDM)

TL;DR

Product Manager (CDP/MDM): Driving the integration and adoption of a new consumer MDM solution and managing consumer CDP capabilities with an accent on consumer identity, profile data orchestration, and outbound activations. Focus on defining identity resolution rules, optimizing data flows between MDM and edge systems, and ensuring data quality across business units.

Location: El Segundo, California

Salary: $126,000 – $150,000 Yearly

Company

A leading global toy and family entertainment company and owner of some of the world's most iconic brand portfolios.

What you will do

• Own the roadmap for the consumer MDM rollout, including integration sequencing and data onboarding across business units.
• Manage the CDP roadmap and operating model, focusing on audience activation, platform integrations, and data flow reliability.
• Define MDM as both a system of record for identity and an operational layer serving mastered data to edge systems like CDP, CRM, and e-commerce.
• Lead end-to-end delivery of source system integrations, including requirements, mapping, testing, and support.
• Establish core MDM concepts, including identity resolution, matching rules, survivorship, and golden record structures.
• Drive alignment across business units on shared consumer definitions, attributes, and operational data requirements.

Requirements

• Bachelor’s degree in any field.
• 5+ years of experience as a Product Manager working on data platforms, CDP, martech, CRM, or analytics products.
• Hands-on experience delivering and operating CDP capabilities, including audience creation and outbound activations (must-have).
• Experience managing consumer data across multiple business units, systems, and touchpoints.
• Strong understanding of identity resolution concepts, match/merge strategies, and survivorship rules.
• Proven ability to collaborate with engineering and QA teams through requirements, prioritization, and launch support.

Nice to have

• Experience with SQL and/or Python.
• Familiarity with cloud platforms, specifically Google Cloud.
• Knowledge of privacy and security expectations for consumer data, including access controls and auditing.
• Experience with specific MDM platforms or customer identity data programs.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture dedicated to belonging and respect.
• Purpose-driven environment emphasizing collaboration, innovation, and performance.
• Opportunity to work with iconic global brands such as Barbie, Hot Wheels, and Fisher-Price.