Digital Marketing Specialist (Fintech)

TL;DR

Digital Marketing Specialist (Fintech): Driving digital presence and content production across all channels to empower commercial subcontractors with an accent on AI-driven content creation and omni-channel execution. Focus on building a content repurposing engine, optimizing SEO, and managing the full marketing funnel from MQLs to LTV and CAC.

Location: Hybrid - Austin, Texas (In-office Mon-Thu, WFH Friday). Must be based in Austin, TX

Company

A fast-growing fintech company providing first-of-its-kind financial and technology products for commercial subcontractors.

What you will do

• Own the end-to-end organic social strategy, content calendar, and community engagement.
• Develop a content repurposing engine to transform webinars, reports, and blogs into multi-channel assets.
• Produce high-volume on-brand content, including email campaigns, landing pages, and thought leadership for executives.
• Manage organic SEO through keyword research and on-page optimization to increase traffic.
• Execute and optimize email nurtures and campaigns using HubSpot, including segmentation and testing.
• Track and report digital performance using Google Analytics and HubSpot to drive actionable insights.

Requirements

• Bachelor's degree in Marketing, Communications, or equivalent experience.
• 2-4 years of experience in digital marketing, content, or social media.
• Genuinely technology-native and AI-fluent with a proven ability to use AI for content and design.
• Strong writing skills and a keen eye for design to produce assets independently.
• Proficiency with HubSpot (or similar automation) and Google Analytics.
• Must be based in Austin, TX to support the hybrid work model.

Nice to have

• Experience in financial services, construction, or adjacent industries.
• Skills in motion graphics or advanced design tooling.
• Previous experience in event production.

Culture & Benefits

• Hybrid work flexibility with WFH Fridays.
• Dog-friendly downtown Austin office featuring a fully stocked kitchen and on-site fitness room.
• Quarterly company-wide team events.
• Strong commitment to internal growth and career development.
• Award-winning company culture recognized by Forbes and Glassdoor.