GTM Operations Engineer (Fintech)

TL;DR

GTM Operations Engineer (Fintech): Building and optimizing high-converting marketing and sales pipelines with an accent on AI-powered automation and technical campaign execution. Focus on developing autonomous chat solutions, custom landing pages, and scalable GTM workflows to drive pipeline growth.

Location: Hybrid in Toronto, Canada

Company

hirify.global is a global payouts platform for the internet economy, enabling businesses to automate payments to creators, workers, and suppliers worldwide.

What you will do

• End-to-end ownership of AI-enabled marketing campaigns, from tooling and deployment to delivery.
• Develop and execute a monthly roadmap of experiments to increase pipeline targets.
• Manage technical aspects of demo forms, landing pages, trial experiences, and campaign infrastructure.
• Oversee account and contact data quality, segmentation, routing, and enrichment across GTM systems.
• Create detailed campaign reporting to measure impact from top-of-funnel to closed-won.
• Collaborate cross-functionally with sales, product, and content teams to deliver cohesive campaigns.

Requirements

• Proven track record in Growth or Demand Generation building bottom-of-funnel pipelines.
• High proficiency in using AI as a core component for automation and scaling.
• Technical fluency with marketing automation tools and no-code stacks.
• Experience managing CRM and RevOps systems, including lead routing, attribution, and lifecycle management.
• Strong CRO mindset focused on increasing conversion rates and pipeline velocity.
• Ability to work in fast-growth startup environments.

Nice to have

• Background in B2B SaaS or fintech.
• Previous experience in a GTM Engineering or similar hybrid technical-marketing role.

Culture & Benefits

• Competitive salary and meaningful equity (ESOP).
• Extended healthcare benefits including dental, vision, and LTD from day 1.
• 4 weeks paid vacation per year plus public holidays.
• 30 days of remote work from anywhere per year.
• Gym membership allowance and half-day Fridays during summer.
• Company-provided Apple MacBook Pro and gear.

Hiring process

• Preliminary recruiter interview.
• Hiring manager interview.
• Case study and presentation.