Field and ABM Manager (Fintech)

TL;DR

Field and ABM Manager (Fintech): Building relationships and accelerating pipeline within high-value accounts with an accent on blending digital Account-Based Marketing (ABM) with high-touch Field Marketing. Focus on architecting offline event strategies, building scalable playbooks, and defining ROI measurement frameworks.

Location: Hybrid in Toronto, Ontario

Company

hirify.global is a global payouts platform for the internet economy, enabling businesses to automate payouts to creators, on-demand workers, and suppliers worldwide.

What you will do

• Define the overarching event and ABM strategy and build repeatable, scalable playbooks for VIP dinners, roadshows, and trade show activations.
• Design and execute executive engagement programs and curated offline experiences to accelerate complex B2B deals.
• Create integrated campaigns combining digital ABM efforts (ads, personalized landing pages) with field activations to drive target account attendance.
• Collaborate with Sales and GTM Ops to prioritize Target Account Lists (TALs) and orchestrate personalized outreach across buying committees.
• Establish measurement frameworks to track account penetration, pipeline velocity, and ROI of field and ABM investments.
• Provide sales enablement through account insights, messaging, and collateral for post-event cadences.

Requirements

• Proven track record in executing both Account-Based Marketing campaigns and curated Field Marketing events.
• Ability to build strategies from scratch and create operational playbooks with clear KPIs.
• Deep understanding of the B2B sales funnel and alignment between marketing output and sales needs.
• Experience working in fast-growth startup environments.
• Strong capacity for data synthesis and campaign architecture across multiple digital and offline channels.
• Location: Must be based in Toronto, Ontario

Nice to have

• Background in B2B SaaS or fintech.
• Previous experience using specialized ABM and event platforms.

Culture & Benefits

• Competitive salary and meaningful equity (ESOP).
• Comprehensive healthcare benefits including dental and vision from day 1.
• 4 weeks paid vacation per year plus public holidays.
• 30 days of remote work from anywhere per year.
• Gym membership allowance and half-day Fridays during the summer.
• Company-provided Apple MacBook Pro and Mac gear.

Hiring process

• Preliminary recruiter interview.
• Hiring manager interview.
• Case study and presentation.