Senior Campaign Manager (Digital Marketing)

TL;DR

Senior Campaign Manager (Digital Marketing): Designing and optimizing demand generation campaigns for developer tooling products with an accent on lead generation and GTM strategy. Focus on multi-channel campaign execution, funnel optimization, and integrating AI tools to drive efficiency.

Location: Hybrid Sofia, Bulgaria

Company

hirify.global is a Nasdaq-listed software provider that enables customers to develop, deploy, and manage responsible, AI-powered applications.

What you will do

• Strategically own the design, execution, and optimization of demand generation campaigns to meet business objectives.
• Lead cross-functional tactical planning with Product Marketing and Sales to design multi-channel campaigns.
• Collaborate with the Web & Ecommerce Manager to improve web journeys and buyer experience.
• Optimize the end-to-end marketing and sales funnel to improve lead quality and maximize ROI.
• Leverage AI tools across the marketing lifecycle to drive efficiency and performance.
• Manage outside vendors and technology partners to support marketing activity execution.

Requirements

• 6+ years of experience in designing and delivering conversion-focused campaigns.
• 5+ years of experience managing SEO/SEM, email, display, and paid social advertising.
• Proven track record of using data and insights to develop GTM-aligned marketing plans.
• Experience working with Salesforce.
• Ability to manage projects with multiple stakeholders and deliver within timelines.

Culture & Benefits

• Generous remuneration package and Employee Stock Purchase Plan.
• 30 days paid annual vacation plus extra days off for birthday and volunteering.
• Premium healthcare and dental care coverage with additional pension insurance.
• On-site gym with CrossFit equipment and a climbing wall.
• Co-funded Multisport card and free underground parking with bike/scooter spaces.
• Flexible working hours and a generous work-from-home allowance.