Marketing Operations Specialist, Email & Campaign Production (B2B SaaS)

TL;DR

Marketing Operations Specialist, Email & Campaign Production (Marketing Automation): Execution of campaign requests across a global marketing organization with an accent on email builds, audience segmentation, and campaign QA. Focus on optimizing marketing automation workflows, ensuring data hygiene, and leveraging AI tools for operational efficiency.

Location: Sofia, Bulgaria

Company

hirify.global provides enterprise software and automation solutions for global organizations.

What you will do

• Manage campaign production requests, confirming requirements, timelines, and assets.
• Build and update campaign components in Eloqua, including emails, forms, and audience segments.
• Perform rigorous pre-launch QA checks on links, tracking, rendering, and personalization.
• Manage contact lists ensuring adherence to data quality, consent, and privacy standards.
• Support broader marketing operations, including tech stack audits, data hygiene, and platform clean-up.
• Utilize AI-enabled tools to increase efficiency in documentation and routine production tasks.

Requirements

• 2+ years of experience in email marketing, campaign production, or marketing operations.
• Hands-on experience with marketing automation platforms such as Eloqua, Marketo, or HubSpot.
• Proven ability to execute audience segmentation, list uploads, and campaign launch processes.
• Strong attention to detail for performing complex QA checks across campaign setups.
• Ability to proofread English-language campaign content for accuracy and formatting.
• Collaborative approach to supporting internal business partners across different regions.

Nice to have

• Experience specifically with Eloqua and Salesforce.
• Basic HTML knowledge for making minor edits to email templates.
• Background in B2B SaaS, enterprise software, or a global marketing environment.
• Familiarity with GDPR, CAN-SPAM, and CASL compliance standards.
• Experience using AI tools for productivity and QA in marketing operations.