Director, Margin Optimisation (Media)

Location: London, United Kingdom; hybrid work with office attendance around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised marketing and measurable growth for global brands.

What you will do

• Develop and implement yield management strategies that support net sales growth and commercial performance.
• Lead the optimisation of dynamic and fixed pricing models across hirify.global Solutions.
• Analyse market trends, performance data, competitive landscapes, revenue forecasts, and pricing results for the UK market.
• Design, build, and maintain interactive Power BI dashboards and performance reports.
• Collaborate with commercial finance, investment planning, commercial supply operations, product teams, and agency leadership.
• Identify and implement improvements to yield management processes and systems using WPP’s data and AI capabilities.

Requirements

• Experience in yield management, pricing management, revenue operations, or a similar analytical role in the UK media or advertising industry.
• Experience applying dynamic and fixed pricing strategies in a commercial media environment.
• Strong analytical and problem-solving skills, including the ability to interpret complex data and turn insights into actionable strategies.
• Expert proficiency in Power BI and extensive experience building and maintaining interactive performance dashboards.
• Excellent communication, stakeholder management, collaboration, organisation, and prioritisation skills.
• Ability to contribute to strategy, drive implementation, and take accountability for commercial outcomes.

Nice to have

• Experience with advertising technology and programmatic buying.

Culture & Benefits

• Hybrid working model focused on collaboration, creativity, and connection.
• Access to global hirify.global and WPP networks, learning opportunities, and employee resource groups.
• Private medical, group pension, vision, and dental insurance.
• Significant paid time off, partner discounts, and mental health awareness days.
• Regular in-office events focused on team achievements, thought leadership, holidays, and milestones.