Senior Customer Marketing Manager (Legal AI)

TL;DR

Senior Customer Marketing Manager (Legal AI): Leading the growth and optimization of a referral program to drive customer engagement and revenue in the legal tech space with an accent on data-driven segmentation and workflow optimization. Focus on designing experiments, tracking key performance metrics (MQLs, ROI), and scaling referral initiatives across B2B channels.

Location: Must be based in Canada or the USA. Hybrid options available for those near offices in Vancouver, Calgary, or Toronto (min. 2 days/week).

Salary: $107,900 – $145,900 USD

Company

hirify.global is a global leader in legal AI technology providing cloud-based software designed to empower legal professionals and law firms.

What you will do

• Design and launch new experiments to extend and scale the customer referral program.
• Own channel goals and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.
• Analyze program performance to provide actionable insights and data-driven recommendations.
• Identify and implement new segmentation strategies using customer and data insights.
• Optimize referral workflows, incentives, and messaging to enhance user experience and conversion rates.
• Collaborate cross-functionally with Sales, Customer Success, and Marketing teams to align initiatives with business objectives.

Requirements

• 5+ years of experience in B2B software within growth, demand generation, or customer marketing.
• Proven track record of driving pipeline growth and revenue through integrated campaigns.
• Expertise with Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.
• Strong analytical skills with the ability to use data to inform strategy development.
• Exceptional written and verbal communication skills for creating engaging content.
• Must be based in Canada or the USA.

Culture & Benefits

• Hybrid work environment with flexible remote options for North American residents.
• Competitive salary with top-tier health, dental, and vision insurance.
• Flexible time off policy with an encouraged 20 days per year.
• Annual $2,000 counseling benefit.
• RRSP matching and RESP contributions.