Event & Field Marketing Specialist (Hospitality)

TL;DR

Event & Field Marketing Specialist (Hospitality): Designing and executing hyper-local experiential events across Germany to drive brand advocacy and pipeline growth with an accent on high-impact activations and local community orchestration. Focus on linking offline activities to digital sales funnels and managing end-to-end event production.

Location: Must be based in Germany (focused on key cities)

Company

One-stop commerce platform helping merchants innovate to simplify, scale, and provide exceptional customer experiences across retail and hospitality.

What you will do

• Design and execute end-to-end local activations, from intimate roundtables to exclusive industry networking events.
• Curate high-impact events at "Local Legend" customer venues to attract industry influencers, chefs, and consultants.
• Manage local vendors and venues, ensuring flawless execution, budget compliance, and brand standards.
• Forge relationships with trade associations and hospitality trailblazers to embed the brand into the local culinary and nightlife fabric.
• Collaborate with Field Sales and Product Marketing to align localized insights with regional materials and digital content.
• Track pipeline attribution and ROI, mapping every activation directly to lead generation and closed-won revenue.

Requirements

• 3+ years of hands-on experience in event planning, field marketing, or experiential production.
• Deep knowledge of the hospitality industry and understanding of how restaurants and bars operate.
• Ability to manage live, fast-paced environments autonomously with high emotional intelligence.
• Strong sales mindset to convert event conversations into meaningful discovery opportunities for sales teams.
• Must be based in Germany.

Nice to have

• Experience with enterprise CRM and analytics tools like Salesforce, HubSpot, Marketo, or Looker.
• Experience deploying UTM links, QR codes, and digital landing pages for physical-to-digital attribution.

Culture & Benefits

• Inclusive, barrier-free workplace with a strong commitment to diversity and LGBTQ+ inclusion.
• Environment that values authenticity and community building through commerce.
• Opportunity to work with a global commerce platform serving merchants in over 100 countries.