Senior Manager - CRM

TL;DR

Senior Manager - CRM (CRM): Lead transformation of marketing communications and brand capability across CRM, digital, lifecycle marketing, and customer journeys with an accent on cross-functional delivery, martech & automation, and governance/compliance. Focus on modernising operating models and campaign operations to improve customer experience, speed to market, operational efficiency, and measurable commercial performance.

Location: Nottingham (UK) with travel to other sites when required.

Company

hirify.global modernises customer communications and marketing operations across channels.

What you will do

• Define and deliver the marketing communications transformation roadmap aligned to business strategy.
• Redesign end-to-end campaign and communications processes, including briefing, prioritisation, approvals, QA, and go-live governance.
• Partner with CRM, Digital, Data, and Technology teams to evolve marketing technology, automation, and orchestration for campaign automation and personalisation.
• Improve lifecycle customer communication relevance and effectiveness, establishing KPIs and performance frameworks and using insight/data to optimise.
• Ensure customer communications meet regulatory, legal, and brand standards; improve controls, auditability, and operational governance.
• Lead complex cross-functional transformation initiatives from concept through implementation across Marketing, Brand, CRM, Data, Technology, CX, Commercial, Compliance, and external partners.

Requirements

• Significant experience in marketing transformation, customer communications, CRM, or marketing operations.
• Proven experience leading complex cross-functional programmes to deliver commercial outcomes.
• Strong understanding of CRM and lifecycle marketing, digital marketing and customer journeys, brand/communications strategy, campaign operations, martech ecosystems, and operating model transformation.
• Strong stakeholder management and influencing skills.
• Commercial mindset with strong analytical capability, able to operate strategically while remaining delivery-focused.

Nice to have

• Experience in regulated or customer-centric industries (utilities, telecoms, retail, financial services, subscription businesses).
• Experience working in agile delivery environments.
• Understanding of AI-driven marketing, automation, and personalisation.
• Consulting or transformation background.

Culture & Benefits

• Fixed-term contract for 12 months.
• 26 days annual leave plus bank holidays, generous pension, life cover, bonus opportunities, and 20 flexible benefits with tax/NI savings.
• Excellent parental leave allowance.
• Hybrid and family-friendly policies; flexibility can be discussed.
• Inclusive culture and recognition (Sunday Times Best Place to Work 2025; Personnel Today Awards 2024).
• Employment subject to a basic DBS check via a third-party provider.

Hiring process

• Interviews with adjustments available for disabled applicants who meet minimum criteria.
• Role may close earlier due to high applications.