VP, Experience Strategy (Healthcare)

TL;DR

VP, Experience Strategy (Healthcare): Leading a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences with an accent on strategic transformation and cross-disciplinary collaboration. Focus on leveraging advanced technology stacks, AI systems, and data analytics to design personalized, impactful customer journeys within the life sciences industry.

Location: London, UK

Company

hirify.global INTOUCH is a leading global healthcare agency providing next-generation creative, media, and data analytics services to the life sciences and pharmaceutical industries.

What you will do

• Set a vision for experience transformation by drawing inspiration from industry leaders.
• Identify and address critical barriers in the customer journey through omnichannel planning and workshops.
• Partner with analytics teams to iterate and optimize omnichannel strategies.
• Author tactical briefs and ensure alignment with overall brand strategy.
• Lead, mentor, and grow a high-performing team of strategy professionals.
• Support new business initiatives by contributing strategic insights and participating in pitches.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 12+ years of experience in Omnichannel, Experience, or Digital Strategy.
• 3+ years of people management experience.
• Proven experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
• Proficiency with digital collaboration tools and marketing automation platforms like Veeva or Salesforce.
• Adept at using AI systems and frameworks.

Nice to have

• Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics.
• Working knowledge of real-time engine solutions.
• Experience with new business pitches.

Culture & Benefits

• Commitment to diversity, equity, and inclusion in the workplace.
• Focus on patient-minded innovation and client-centric results.
• Collaborative environment fostering talent growth and professional development.
• Emphasis on transparent, thoughtful, and timely communication.