Insights & Measurement Lead (AdTech)

Location: London, United Kingdom or New York, United States; candidates must be UK-based and able to overlap with US, EMEA, and HQ teams

Company

hirify.global develops gaming-focused products and advertising solutions that connect gaming audiences with brands.

What you will do

• Own the Brand Partnerships insights strategy, standards, and roadmap.
• Partner with Brand Partnerships teams to deliver audience insights, narratives, and recommendations for winning, growing, and retaining client partnerships.
• Lead measurement strategy through partnerships and methodologies including Brand Lift, Sales Lift, Foot Traffic, and Attention.
• Build scalable proof points demonstrating the commercial effectiveness of gaming advertising.
• Direct storytelling, reporting, and actionable recommendations from pre-sale through post-campaign analysis and wrap reports.
• Manage and develop Insights team members, including mentoring Insights Managers.

Requirements

• 7+ years of experience in insights, media strategy, audience research, or a related field.
• 4+ years of people management experience as a Manager or Team Lead.
• Exceptional presentation, storytelling, and executive communication skills.
• Experience evaluating, implementing, or managing third-party measurement and research partners.
• Ability to translate complex data and large datasets into clear commercial narratives, working closely with BI, Analytics, or Data teams.
• UK-based with availability to overlap with US, EMEA, and HQ teams.

Nice to have

• Experience with brand advertisers, agencies, or media partners.
• Familiarity with gaming audiences, gaming media, or adtech.
• Experience building scalable insights frameworks, reporting standards, or measurement partnerships.
• Experience with Kantar, Nielsen, Circana, Adelaide, or similar research and measurement providers.

Culture & Benefits

• Work in a fast-paced, global environment across Sales, Marketing, Product, and data-focused teams.
• Collaborate with senior stakeholders, agencies, enterprise clients, and measurement partners.