Audience Insights Lead

Location: New York, NY, USA

Base salary: $139,400–$209,000 in Zone A, $157,500–$236,300 in Zone B, or $177,000–$265,400 in Zone C, depending on primary work location.

Company

hirify.global develops a leading game engine used for games, XR, web experiences, and 3D applications across industries including automotive, manufacturing, and healthcare.

What you will do

• Lead hirify.global's audience insight capability and establish a continuous research program.
• Select and manage external research vendors and own the associated budget.
• Define research methodology and precision standards before commissioning studies.
• Own perception tracking and metrics covering developer and customer goodwill, strategic understanding, and internal trust.
• Combine research, product usage data, and social listening into coherent audience insights and sentiment frameworks.
• Present findings and recommendations directly to senior leadership, including perspectives that challenge existing assumptions.

Requirements

• Strong written and verbal communication skills, including the ability to translate technical findings into clear business recommendations.
• Experience with brand research and research methodology.
• Experience using AI tools as part of analysis and daily workflow.
• Curious, inquisitive approach to understanding audience needs.
• Comfort presenting insights and recommendations to senior leaders.
• Professional English proficiency is required for frequent communication with colleagues and partners worldwide.

Nice to have

• Experience commissioning or managing brand or perception tracking studies.
• Familiarity with social listening or commhirify.global sentiment tools.
• Experience building a small team or mentoring researchers and insights professionals.

Culture & Benefits

• Health, life, and disability insurance options.
• Commute subsidy, office snacks, and competitive retirement or pension plans.
• Employee stock ownership and potential eligibility for equity awards and incentive plans.
• Vacation, personal days, parental leave, and family-care programs.
• Mental health support, employee resource groups, training programs, and global employee assistance.
• Volunteering and donation matching programs.