Reputation & Campaigns Insights Manager (Fintech)

TL;DR

Reputation & Campaigns Insights Manager (Corporate Affairs): Providing insights for communication strategies to enhance corporate reputation with an accent on data-driven storytelling and AI-enabled research. Focus on identifying reputational drivers, implementing social listening tools, and optimizing measurement processes.

Location: Hybrid (Bristol or Edinburgh). Must be based in the UK and attend the office at least two days per week.

Salary: £61,344 - £68,160

Company

A leading UK banking group dedicated to helping Britain prosper through strategic financial services.

What you will do

• Develop understanding of external corporate reputation drivers and perform reputational trend analysis.
• Implement new analytical approaches including AI-enabled research, social listening, and narrative testing.
• Refine measurement processes across audiences to build an accurate representation of the Group's standing.
• Shape campaign directions using data, technology, and expert judgment to challenge assumptions.
• Lead production and delivery of insight projects, including market and competitor scans.
• Provide ad hoc insights to inform senior leadership decision-making.

Requirements

• Strong data analysis and visualization skills.
• Proven experience in data storytelling to influence business decisions.
• Expertise in primary research, social listening, and secondary research techniques.
• Experience leveraging AI-enabled insight techniques like automated text analysis.
• Understanding of political, regulatory, and economic impacts on reputational strategy.
• Must be based in or be able to work from Bristol or Edinburgh (Hybrid).

Nice to have

• Experience working across multiple target audiences.
• Familiarity with Agile project management approaches.
• Experience in supplier and budget management.

Culture & Benefits

• Pension contribution of up to 15%.
• Annual performance-related bonus and free share schemes.
• 30 days holiday plus bank holidays.
• Range of wellbeing initiatives and generous parental leave policies.
• Committed to diversity, equity, and inclusion with specialized support for disabilities and neurodivergent conditions.