Principal Marketing Specialist (MedTech)

TL;DR

Principal Marketing Specialist (MedTech): Developing and executing US marketing plans for the Aortic portfolio of medical devices with an accent on digital marketing strategies, business analytics, and stakeholder engagement. Focus on increasing therapy awareness, optimizing sales performance metrics, and managing relationships with Key Opinion Leaders and healthcare providers.

Location: Minneapolis, Minnesota, United States of America (requires significant field travel 20-50%)

Salary: $115,200 - $172,800

Company

hirify.global is a global leader in healthcare technology dedicated to alleviating pain, restoring health, and extending life through innovative medical devices.

What you will do

• Develop and execute the US marketing plan for the Aortic business portfolio.
• Lead digital marketing strategies to increase therapy awareness among customers and patients.
• Manage business analytics, including strategic forecasts, segmentation, and sales performance metrics.
• Cultivate relationships with Key Opinion Leaders (KOLs), scientific societies, and healthcare providers.
• Provide technical and promotional support to sales teams via field rides and case observations.
• Collaborate with cross-functional teams including Global Marketing, Medical Science, Legal, and Regulatory.

Requirements

• 7+ years of medical device marketing or customer-facing experience (5 years with an advanced degree).
• Bachelor’s degree in marketing, biomedical engineering, biochemistry, or a related discipline.
• Deep understanding of the US healthcare system.
• Experience with physician engagement activities and digital product marketing campaigns.
• Strong written and oral communication skills.
• Must be authorized to work in the US (Sponsorship available for Principal-level).

Nice to have

• MBA degree.
• Understanding of aortic disease, therapies, and products.
• Experience in a cath lab or operating suite.
• Proven strategic thinking and business acumen.

Culture & Benefits

• Competitive salary with the hirify.global Incentive Plan (MIP).
• Comprehensive health, dental, and vision insurance, including HSA and Healthcare FSA.
• 401(k) plan with employer contribution and match.
• Paid time off, paid holidays, and tuition reimbursement.
• Employee Stock Purchase Plan and global well-being program (Simple Steps).
• Life insurance and long-term disability leave.