Performance Marketing Manager (SaaS)

TL;DR

Performance Marketing Manager (SaaS): Driving digital growth and user acquisition for the hirify.global HUB Maintenance (CMMS) product line with an accent on product-led growth (PLG), SEA, SEO, and GEO. Focus on building automated acquisition loops, optimizing the full PLG funnel, and leveraging signal-based marketing to generate a high-velocity pipeline.

Location: Hybrid (Mannheim, Germany)

Company

hirify.global develops holistic SaaS solutions leveraging AI to ensure transparency, efficiency, and sustainability across global value chains.

What you will do

• Design and execute a Product-Led Growth (PLG) strategy, focusing on acquisition loops, free trials, and in-product activation.
• Own the search strategy (SEA, SEO, and GEO) for the CMMS product to maximize visibility among mid-market buyers.
• Manage end-to-end digital campaigns across LinkedIn, Meta, and software review platforms like G2 and Capterra.
• Build signal-based audience workflows using intent data and product analytics via HubSpot and Clay.
• Optimize conversion rates across the acquisition funnel and track KPIs such as ROAS, Cost per MQL/SQL, and activation rates.

Requirements

• 5–8+ years of digital performance marketing experience in a fast-growing mid-market SaaS business.
• Proven track record of building and scaling PLG acquisition funnels.
• Deep hands-on expertise in Google Ads, SEA, SEO, and AI-powered search optimization (GEO).
• Strong analytical skills with experience in marketing data automation (HubSpot, Clay).
• Fluent English required.
• Must be based in or able to work in a hybrid model in Mannheim, Germany.

Nice to have

• German language proficiency.
• Experience in CMMS, industrial SaaS, or asset management verticals.

Culture & Benefits

• Purpose-driven mission tackling global sustainability challenges.
• Collaborative teamwork and open communication culture.
• Hybrid work options and sustainable mobility solutions.
• Professional growth opportunities and global team events.