Product Manager, Emerging Franchises

TL;DR

Product Manager, Emerging Franchises (Video Game Publishing): Own publishing product strategy and drive global go-to-market planning for an upcoming premium console and PC title with an accent on cross-functional execution, business performance analytics, and commercial decision-making. Focus on translating player insights and market signals into launch inputs, success metrics, and feature/content recommendations while leading ambiguous, fast-moving publishing challenges.

Location: Santa Monica, California, United States of America

Salary: $114,080.00 - $211,048.00 Annual

Company

hirify.global is a worldwide developer, publisher, and distributor of interactive entertainment.

What you will do

• Define and drive publishing product strategy for a premium console/PC title within the Emerging Franchises portfolio.
• Lead global go-to-market planning, translating commercial goals, audience priorities, and brand positioning into campaign strategy and success metrics.
• Oversee marketing budget management, KPI tracking, and business reporting.
• Orchestrate day-to-day cross-functional publishing execution across internal teams, aligning workstreams, priorities, owners, timelines, and risks.
• Conduct analyses and build business cases to shape product, marketing, and commercial decisions (funnel, sales, monetization, engagement, retention).

Requirements

• 5+ years of experience in product management, product marketing, go-to-market, publishing, or strategy roles, ideally in video game or entertainment industries.
• Strong analytical and problem-solving skills with quantitative and qualitative rigor; advanced PowerPoint and Excel proficiency.
• Exceptional verbal and written communication skills, including presenting to a wide range of audiences.
• Ability to structure ambiguous problems into actionable solutions and balance strategic thinking with hands-on execution.
• Comfort leading creative, technical, commercial, and operational teams through influence across seniority levels.
• Bachelor’s degree in Business, Marketing, Economics, Engineering, or a related field (preferred).

Culture & Benefits

• Hybrid work model with required days in office Monday–Thursday and some work remote.
• Comprehensive benefits (medical, dental, vision, insurance, health savings/reimbursement accounts, life and disability coverage).
• 401(k) with company match, tuition reimbursement, and charitable donation matching.
• Paid holidays and vacation, paid sick time, floating holidays, parental leave, and other leave programs.
• Wellbeing programs, fitness programs, and free/discounted games.
• Relocation assistance eligibility if the company requires geographic relocation for the job.

Hiring process

• Role range details for local geography shared during the hiring process.
• Interviews and evaluation of product strategy, go-to-market planning, and cross-functional leadership experience.