Associate Director, Product Marketing (Gamedev)

TL;DR

Associate Director, Product Marketing (Gamedev): Leading the go-to-market strategy and positioning for Open World’s platforms and products with an accent on driving adoption and scaling user growth. Focus on translating platform capabilities into clear use cases, defining target audiences, and executing cross-functional launch plans.

Location: Remote (US)

Salary: $100k–$130k (plus bonus)

Company

Market leaders in gaming talent management and strategic brand consultancy supporting the growth of the video gaming industry.

What you will do

• Define product positioning, value propositions, and core messaging for platforms and products.
• Lead end-to-end go-to-market (GTM) strategies for product launches and major updates.
• Develop and execute strategies to drive product adoption, usage, and retention.
• Create core marketing assets, including positioning frameworks, launch decks, and GTM narratives.
• Utilize product data and market trends to provide actionable strategic recommendations.
• Partner with product, strategy, and campaign teams to ensure alignment with the product roadmap.

Requirements

• 5–8 years of experience in product marketing, growth, or related roles.
• Proven track record of bringing digital platforms, tools, or products to market.
• Strong understanding of social, influencer, or platform ecosystems.
• Ability to build clear narratives and high-quality client-facing materials.
• Strong analytical and strategic thinking skills with a focus on product adoption.
• Must be eligible to work in the US

Culture & Benefits

• Medical, Dental, and Vision Insurance.
• 401k plan with 4% company matching.
• Unlimited PTO and flexible work schedule.
• Company-paid life, short-term, and long-term disability insurance.
• Cell phone and internet service coverage.
• Dog-friendly office and regular team events.