4 дня назад
Senior Paid Media Manager (B2B SaaS)
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Описание вакансии
Текст:
TL;DR
Senior Paid Media Manager (B2B SaaS): Leading paid acquisition and account-based advertising programs across multiple enterprise SaaS products with an accent on full-funnel measurement, cross-channel planning, and pipeline growth. Focus on optimizing media budgets, building global planning frameworks, analyzing attribution and revenue performance, and guiding paid media initiatives.
Location: Remote, United States
Company
provides enterprise software that unifies and contextualizes knowledge, content, and data to support customer experience, employee productivity, regulatory compliance, and AI-driven operating models.
What you will do
- Own paid media strategy across multiple business units and product lines.
- Build integrated paid media plans supporting demand generation, account-based marketing, and pipeline objectives.
- Manage and develop a Digital Marketing Manager through strategic direction, coaching, and prioritization.
- Allocate budgets across channels based on performance, target audiences, and business priorities.
- Develop cross-channel media strategies with measurable ROI and establish global media planning frameworks.
- Partner with marketing, sales, creative, operations, product marketing, and business unit leaders to execute campaigns and improve buying journeys.
Requirements
- 5–7 years of experience in media strategy, digital marketing, or integrated marketing within B2B SaaS.
- Hands-on experience with Google Ads, Microsoft Ads, DSP/programmatic advertising, LinkedIn Campaign Manager, 6sense or a similar ABM platform, Google Analytics 4, Salesforce, marketing automation platforms, and Power BI.
- Experience managing direct reports and leading global media planning across channels and funnel stages.
- Strong knowledge of full-funnel measurement across brand, demand, pipeline, and revenue.
- Ability to translate data into strategic recommendations and communicate paid media performance to marketing and executive stakeholders.
- Strong collaboration, influencing, objective-setting, and team empowerment skills.
Nice to have
- Experience supporting multiple product lines or business units.
- Familiarity with enterprise buying cycles, complex B2B sales motions, intent data platforms, and ABM technologies.
- Experience with campaign automation, content syndication, paid webinars, and partner marketing programs.
- Advanced Excel and reporting skills.
Culture & Benefits
- Remote work is supported through the company’s operating model.
- Collaborative environment focused on customer value, growth, proactive execution, and challenging work.
- Work across multiple products, markets, and revenue targets.
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