Marketing Communications Manager (B2B)

TL;DR

Marketing Communications Manager (B2B): Leading the planning, execution, and optimization of growth-driven marketing activities across Malaysia with an accent on demand generation and multi-channel campaign management. Focus on translating business priorities into high-impact initiatives, collaborating with sales teams, and driving revenue growth through strategic marketing execution.

Location: Must be based in or able to work from Kuala Lumpur/Petaling Jaya, Malaysia (Hybrid)

Company

hirify.global is a global leader in water quality solutions, dedicated to safeguarding the world's most vital resources as part of the Veralto group.

What you will do

• Plan, lead, and execute multi-channel growth marketing initiatives and local campaigns from A-Z.
• Define campaign strategy, messaging, and channel mix while localizing global and regional programs.
• Lead and execute key offline events, including tradeshows, seminars, and workshops.
• Create and review marketing content, ensuring consistency and quality across all assets.
• Monitor and optimize performance across the full marketing and sales funnel to improve conversion.
• Manage marketing spend and provide recommendations on budget allocation to leadership.

Requirements

• Master’s degree in Marketing, Business, Communications, or a related field.
• 7-10 years of experience in B2B growth and demand generation marketing.
• Proven ability to drive pipeline contribution and revenue impact through sales collaboration.
• Proficiency in marketing technology ecosystems including Marketo, Salesforce, and analytics tools.
• Business-fluent English required.
• Willingness and ability to travel across Malaysia for business needs.

Nice to have

• Experience using AI tools like Microsoft Copilot to improve productivity and content quality.
• Demonstrated mentoring experience and ability to delegate effectively.

Culture & Benefits

• Flexible working hours with a hybrid onsite/WFH model.
• Professional onboarding and continuous training opportunities.
• Career development paths within a global organization.
• Regular social events, team lunches, and yearly leisure offsite activities.