Retention Marketing Manager

TL;DR

Retention Marketing Manager (Marketing): Managing multi-channel retention campaigns and automated customer journeys for a leading insurance platform with an accent on data-driven experimentation and lifecycle optimization. Focus on designing cross-sell strategies, maximizing policy renewal rates, and balancing loyalty costs against incremental customer value.

Location: Must be based in Malaysia (Hybrid work setup)

Company

hirify.global is a leading digital insurance platform in Southeast Asia, serving over 8 million users and integrating AI into emerging use cases.

What you will do

• Own the full lifecycle management of multi-channel retention campaigns including Email, SMS, Push, and In-App messaging.
• Design and implement automated customer journeys for core segments like pre-renewal, cross-sell, and win-back programs.
• Conduct rigorous experimentation across campaign components to maximize conversion and renewal rates.
• Develop cross-sell strategies and manage loyalty reward partner relationships.
• Manage the financial balance between loyalty costs and incremental value generated by retained customers.

Requirements

• 2+ years of hands-on experience in CRM, Retention Marketing, or Digital Campaign Management.
• Strong proficiency in Excel and Google Analytics for interpreting campaign data.
• Practical experience building and managing complex journeys within modern CRM platforms like Braze or Salesforce Marketing Cloud.
• Deep understanding of mobile app ecosystems, including Push Notifications and In-App Messaging.
• Familiarity with the AARRR growth framework and strategic retention channels.
• Must be based in Malaysia and able to work in a hybrid setup.

Culture & Benefits

• Lead retention marketing for a fast-growing digital insurance platform.
• Work in a dynamic, data-driven, and high-growth environment.
• Collaborate with cross-functional teams on innovative loyalty programs.
• Competitive remuneration package.
• Opportunity to scale impact across a regional business.