Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Developing and executing the go-to-market strategy and market narrative for AI Optimization (AIO) and SEO solutions with an accent on translating complex technical capabilities into compelling business value for enterprise organizations. Focus on building target buyer personas, conducting competitive research in the LLM search ecosystem, and creating high-impact sales enablement materials.

Location: Hybrid (Boston, MA)

Company

hirify.global is a leading brand visibility platform that unifies SEO authority and AI visibility to help marketers command their online presence.

What you will do

• Own the positioning, messaging, and go-to-market (GTM) strategies for hirify.global Enterprise's AI Optimization (AIO) and SEO solutions.
• Define target audiences, customer segments, and buyer personas through comprehensive market and competitive research.
• Partner with Product Management to integrate customer and market insights into product roadmap discussions.
• Develop the product and category narrative for AI visibility and AI search optimization.
• Create high-impact sales enablement materials, including pitch decks, battlecards, and business value frameworks.
• Measure and report on key indicators such as adoption, pipeline influence, and commercial impact to refine GTM approaches.

Requirements

• 5+ years of experience in Product Marketing, Product Strategy, or related B2B SaaS roles.
• Strong understanding of the AI search ecosystem (LLM-powered search, ChatGPT, Google AI Overviews, Gemini, Perplexity).
• Proven experience building GTM strategies and understanding enterprise buying journeys.
• Exceptional written and verbal communication skills to translate technical concepts into business value.
• Experience conducting data-driven market and competitive research.
• Strong stakeholder management skills for effective cross-functional collaboration.

Nice to have

• Experience in SEO, search marketing, or digital marketing platforms, specifically with AI-driven products.
• Experience creating original research, thought leadership programs, or data-driven industry reports.
• Familiarity with Fortune 500 organizations and enterprise software buying processes.

Culture & Benefits

• Unlimited PTO.
• Hobby and team building budget allowance.
• Employee Support Program and financial aid for family loss.
• Employee Resource Groups (ERGs).
• Strong commitment to Diversity, Equity, and Inclusion.

Hiring process

• Resume review by the Talent Acquisition team with feedback typically provided within three working days.
• In-depth interviews focusing on professional background, personality, and work style.