Director of Product Marketing (PLG)

TL;DR

Director of Product Marketing (PLG): Leading the GTM strategy for Product-Led Growth to drive new user acquisition and expansion MRR with an accent on pricing, packaging, and customer storytelling. Focus on designing scalable PLG motions, optimizing the customer journey, and integrating AI technologies into marketing operations.

Location: Hybrid in Boston, United States

Salary: $224,848 – $341,769 USD

Company

hirify.global is a brand visibility platform that provides AI-driven insights across SEO, content marketing, and social strategy to help marketers command their online presence.

What you will do

• Lead a team of Product Marketing Managers to champion customer needs and craft compelling narratives based on Unique Selling Propositions (USPs).
• Align and execute GTM strategy for core product launches and campaigns across 10+ acquisition channels.
• Design and implement pricing and product packaging strategies for DaaS offerings.
• Drive qualitative and quantitative research initiatives to transform market insights into value propositions and NMRR growth.
• Collaborate with Demand Generation and Sales to optimize the customer journey for upgrades and expansion.
• Influence product roadmaps by providing feedback loops from market needs to executive leadership.

Requirements

• 8+ years of leadership experience in product marketing and business strategy, specifically within SaaS environments.
• Proven track record of setting and scaling Product-Led Growth (PLG) strategies.
• Extensive expertise in creating and adapting product pricing and packaging strategies.
• Deep understanding of B2B and B2C SaaS business models and lifecycle marketing.
• Strong technical background and proficiency in leveraging data analytics for decision-making.
• Must be based in Boston for a hybrid work arrangement.

Nice to have

• MBA or advanced degree in Business, Marketing, or User Experience Design.
• Passion for and familiarity with latest marketing trends like AI SEO and Agentic Search Optimization.

Culture & Benefits

• Unlimited PTO, health insurance, and travel insurance.
• Paid parental leave and Employee Assistance Program.
• Inclusive environment with Employee Resource Groups and a commitment to DEI.
• Culture of experimentation, fast growth, and high ownership.

Hiring process

• Resume review by the Talent Acquisition team with feedback typically within three working days.
• Detailed interviews focusing on professional background, work style, and personality.
• Online meetings require camera usage and a stable desktop/laptop connection.