Web Product Manager (AI)

TL;DR

Web Product Manager (AI): Leading the strategy and roadmap for claude.com to transform web surfaces into high-performing acquisition and conversion channels with an accent on experimentation and data-driven growth. Focus on driving conversion rate optimization (CRO), establishing a robust web analytics foundation, and scaling international localization strategies.

Location: Hybrid (San Francisco or New York City). Must be in one of the offices at least 25% of the time.

Salary: $305,000 - $385,000 USD

Company

Anthropic is a public benefit corporation focused on creating reliable, interpretable, and steerable AI systems that are safe and beneficial for society.

What you will do

• Own the web experience strategy for claude.com, ensuring all surfaces align with audience goals and acquisition targets.
• Establish and lead a web experimentation program to increase velocity and rigor through hypothesis testing and A/B testing.
• Drive conversion rate optimization (CRO) across signup and checkout funnels in collaboration with Design and Growth teams.
• Build the web analytics foundation with Data Science to enable fast, data-informed growth decisions.
• Lead international and localization strategies to ensure web surfaces perform across all global markets.
• Coordinate and prioritize inbound web requests from various stakeholders based on growth impact.

Requirements

• Must be based in or be able to work from San Francisco, CA or New York City, NY.
• Proven track record of driving measurable business results via web channels in competitive markets.
• Experience running experimentation programs with a clear ROI and impact on business metrics.
• Strong quantitative skills and fluency with analytics tools and funnel modeling.
• Ability to influence cross-functional partners in Marketing, Design, and Engineering without direct authority.
• Excellent written and verbal communication skills for executive-level presentations.

Nice to have

• 10+ years of experience in web product management, digital strategy, or CRO at B2B/consumer tech companies.
• Deep knowledge of technical SEO and site architecture.
• Experience marketing AI or developer-focused technical products.
• History of shipping high-craft marketing sites in partnership with in-house brand teams.

Culture & Benefits

• Competitive compensation and benefits including optional equity donation matching.
• Generous vacation and parental leave policies.
• Flexible working hours and a collaborative office environment.
• Support for visa sponsorship for eligible candidates.
• Commitment to diversity and representation in AI development.