Senior Product Marketing Manager (Upmarket)

TL;DR

Senior Product Marketing Manager (Upmarket): Building and executing the go-to-market strategy for the new upmarket segment with an accent on customer discovery, positioning, and cross-functional alignment. Focus on designing AI-powered research workflows, defining the ICP, and bridging the gap between product capabilities and sales enablement to drive growth in larger service businesses.

Location: Must be commutable to NYC headquarters; in-office 3–4 days per week with mandatory attendance on Tuesdays and Thursdays.

Salary: $160,000–$180,000 + equity + benefits.

Company

hirify.global is an AI-powered platform helping service businesses manage appointments, payments, and revenue growth.

What you will do

• Own the end-to-end go-to-market strategy for the upmarket segment, from positioning to launch.
• Design AI-powered workflows for customer research, competitive analysis, and content production.
• Collaborate with Sales, Product, and Growth to blend PLG motions with direct sales strategies.
• Create sales collateral, case studies, and competitive positioning to improve win rates.
• Define success metrics and ICP in partnership with Strategy and Operations.
• Influence the product roadmap by serving as the internal voice of the upmarket customer.

Requirements

• 4+ years of product marketing experience with a track record of building GTM motions from scratch.
• Proven experience building AI-powered workflows for research or content production.
• Ability to operate in ambiguity and define strategy without an existing playbook.
• Deep understanding of sales enablement and competitive positioning.
• Data-driven decision-making skills with a focus on funnel performance and customer insights.
• Strong written and verbal communication skills for diverse audiences.

Culture & Benefits

• Competitive health and dental insurance starting on day one.
• Flexible PTO and paid parental leave.
• In-office lunch twice per week and late-night dinner stipends.
• Access to Wellhub for wellness and fitness resources.
• Annual professional development stipend.
• 401k benefit with immediate eligibility for contributions.