Director, Product Marketing (PMLG)

TL;DR

Director, Product Marketing (PMLG): Leading the product-led growth marketing strategy to drive user acquisition, expansion, and customer lifetime value with an accent on pricing, packaging, and cross-functional GTM execution. Focus on building high-performing teams, leveraging data-driven insights, and integrating AI technologies to scale hirify.global's market presence.

Location: London (Hybrid)

Compensation: $224,848 – $341,769 USD (Total Cash Compensation)

Company

hirify.global is a leading brand visibility platform providing AI-driven insights for SEO, content marketing, and digital strategy to over 28 million users globally.

What you will do

• Define and execute the GTM strategy for core product launches and marketing campaigns across 10+ channels.
• Lead and mentor a high-performing team of Product Marketing Managers to champion customer needs and USPs.
• Design and implement pricing and product packaging strategies for DaaS offerings.
• Collaborate with product, sales, and data science teams to optimize performance and influence product roadmaps.
• Drive qualitative and quantitative research initiatives to uncover customer pain points and market trends.
• Integrate AI and automation technologies into team operations to enhance efficiency and impact.

Requirements

• 8+ years of leadership experience in product marketing and business strategy within SaaS environments.
• Proven success in setting strategy for Product and Marketing-led growth (PMLG) at scale.
• Extensive experience in product pricing, packaging, and lifecycle marketing.
• Strong background in B2B and B2C SaaS business models.
• Excellent communication and storytelling skills with experience presenting to executive leadership.
• Proficiency in leveraging data and analytics to drive decision-making.

Culture & Benefits

• Unlimited PTO and paid parental leave.
• Comprehensive health and travel insurance.
• Employee Assistance Program and Employee Resource Groups.
• Commitment to diversity, equity, and inclusion with a supportive, collaborative team environment.
• Opportunities for professional growth in a fast-paced, innovative company.

Hiring process

• Resume review by the Talent Acquisition team.
• Detailed interviews focusing on background, personality, and professional experience.
• Online meetings requiring camera usage and a quiet environment.