Construction Marketing Manager (Construction)

TL;DR

Construction Marketing Manager (Product/Marketing): Driving the success and positioning of the Fibre Cement product portfolio across the UK and Ireland with an accent on product strategy and marketing execution. Focus on managing the full product lifecycle, developing digital campaigns, and collaborating with cross-functional teams to ensure sustainable growth.

Location: Athy, Ireland. Hybrid and flexible working.

Company

International leader in sustainable construction focused on innovative building solutions and positive environmental impact.

What you will do

• Deliver the annual marketing plan, ensuring strong market positioning for the UK and Ireland.
• Lead digital marketing activities and develop high-quality, targeted campaign materials.
• Manage the full product lifecycle, from development and launch to optimisation and phase-out.
• Utilize market and customer insights to drive product strategy and continuous improvement.
• Collaborate with R&D, manufacturing, and commercial teams to enhance product innovation.
• Support product launches and sales enablement as a subject matter expert.

Requirements

• Proven experience in product management and marketing within technical, construction, building materials, or manufacturing environments.
• Ability to translate customer insights into clear, actionable product and marketing strategies.
• Strong digital marketing expertise, including SEO/SEM and marketing automation.
• Excellent stakeholder management skills for cross-functional collaboration.
• Analytical, data-driven mindset with strong problem-solving capabilities.

Culture & Benefits

• Collaborative culture that prioritizes teamwork, partnerships, and employee well-being.
• Commitment to environmental impact through the "Road to Sustainability 2030" plan.
• Strong focus on diversity of thinking and equal opportunities.
• Flexible and hybrid working arrangements based on trust.