Social Insights & Research Lead (Marketing)

TL;DR

Social Insights & Research Lead (Marketing): Developing and executing social listening and consumer research strategies to enhance global marketing effectiveness with an accent on qualitative and quantitative data analysis. Focus on translating complex social signals into actionable insights for brand and product teams.

Location: Based in Sydney, Australia (Hybrid)

Company

A global design platform redefining how the world experiences design.

What you will do

• Run social listening analysis covering campaign performance, cultural trends, and competitor activity to inform brand and product strategies.
• Design and execute qualitative and quantitative research, including surveys, concept tests, and audience studies.
• Produce rapid intelligence reports and dashboards for key launches and events by synthesizing multiple data sources.
• Translate complex data into clear, stakeholder-ready insights and strategic recommendations.
• Contribute to a global reporting framework in collaboration with regional teams to ensure consistency.
• Collaborate with Social Media Managers and Growth Strategists to measure and optimize social content.

Requirements

• 8+ years of experience in a social listening, market research, or consumer insights role.
• Hands-on experience with social listening tools such as Meltwater or Sprout Social.
• Proficiency in running qualitative and quantitative research, survey design, and data analysis.
• Strong data storytelling skills and the ability to synthesize large amounts of unstructured data.
• Expert understanding of social platforms and audience behavior across TikTok, Instagram, YouTube, LinkedIn, X, and Reddit.
• Must be based in Sydney, Australia.

Nice to have

• Experience integrating AI into workflows to improve efficiency and effectiveness.

Culture & Benefits

• Hybrid working model offering flexibility to balance remote work and in-person collaboration.
• Access to a uniquely designed flagship campus in Surry Hills, Sydney.
• Inclusive culture that celebrates diverse backgrounds and skills.
• Collaborative environment operating at the intersection of data, culture, and strategy.