Social Insights & Research Lead (Marketing)

TL;DR

Social Insights & Research Lead (Marketing): Driving marketing effectiveness and global campaigns through social listening and consumer research with an accent on translating complex data into stakeholder-ready insights. Focus on designing qual/quant research, monitoring cultural trends, and optimizing social content measurement.

Location: San Francisco, CA, USA (Flexible work balance)

Salary: $150,000 – $230,000 USD

Company

A global design platform redefining how the world experiences design.

What you will do

• Run social listening analysis on campaign performance, cultural trends, and competitor activity to inform brand and product strategies.
• Design and execute qualitative and quantitative research, including surveys and concept tests.
• Produce rapid intelligence reports and dashboards for key launches, events, and competitive moments.
• Translate complex, unstructured data into clear recommendations for cross-functional stakeholders.
• Contribute to a global reporting framework to ensure consistency across regional teams.
• Collaborate with Social Media Managers and Growth Strategists to optimize content measurement and performance.

Requirements

• 8+ years of experience in social listening, market research, or consumer insights.
• Hands-on experience with social listening tools such as Meltwater, Sprout Social, or similar.
• Proficiency in both qualitative and quantitative research, survey design, and data analysis.
• Expert understanding of audience behavior on platforms like TikTok, Instagram, YouTube, LinkedIn, X, and Reddit.
• Strong data storytelling skills with the ability to simplify complexity for varied audiences.
• Must be based in the US to align with the San Francisco hub operations.

Nice to have

• Experience integrating AI into workflows to improve efficiency and effectiveness.

Culture & Benefits

• Flexible work arrangements that empower employees to choose a balance that suits their goals.
• Inclusive environment that celebrates diverse skills and backgrounds.
• Competitive, market-informed compensation and internal equity.
• Virtual interview process for candidate convenience.