Performance Marketing Specialist (SaaS)

TL;DR

Performance Marketing Specialist (SaaS): Driving user acquisition and growth through paid channels with an accent on Google Ads, Meta Ads, and creative strategy. Focus on optimizing CAC, pipeline, and ROAS while building a scalable creative testing engine using AI.

Location: Must be based in Sydney

Company

hirify.global is a growing startup building SaaS technology to help construction companies manage their workforce with trust, transparency, and accountability.

What you will do

• Manage end-to-end execution of performance campaigns across Google Ads, Meta Ads, and other social channels.
• Own budgets, bids, targeting, and pacing to hit CAC, pipeline, and ROAS targets.
• Develop a repeatable creative engine, turning customer data and field insights into a steady pipeline of ad concepts.
• Run disciplined test plans across hooks, formats, and offers, scaling winning ads and cutting losing ones.
• Analyze and optimize landing page performance through conversion rate experiments.
• Collaborate with content, SEO, and brand teams to ensure paid media reinforces the overall funnel.

Requirements

• 3-5 years of experience in performance marketing, ideally from a digital or performance agency background.
• Deep, hands-on experience managing real budgets and owning outcomes in Google Ads and Meta Ads.
• Proven B2B account experience with an understanding of long sales cycles and pipeline quality.
• A creative strategist's eye for briefing ad concepts and analyzing creative performance.
• Proactive mindset with the ability to own work without supervision and bring strategic ideas to the table.
• Proficiency with AI tools for research, ideation, and prototyping to accelerate the creative process.

Nice to have

• Google Ads, Google Analytics, and/or Facebook Blueprint certifications.
• Experience designing your own ad creative.

Culture & Benefits

• Opportunity to own the paid acquisition channel in a fast-growing startup.
• Collaborative environment within a growth team reporting to the Organic Growth Lead.
• Focus on innovation, encouraging the use of cutting-edge AI tools to enhance precision and speed.
• Impactful role contributing to the expansion of a product serving the U.S. construction market.