Senior Product Marketing Manager (Compliance)

TL;DR

Senior Product Marketing Manager (Compliance): Developing and executing product marketing strategies for a compliance-focused identity trust infrastructure with an accent on positioning, messaging, and go-to-market plans. Focus on driving awareness and adoption of compliance solutions and aligning product capabilities with customer needs.

Location: Hybrid - New York, Miami, San Francisco, or Seattle

Salary: $175K – $210K

Company

hirify.global builds the identity trust infrastructure for the digital economy, focusing on real-time identity verification and fraud prevention.

What you will do

• Develop product positioning, messaging, and value propositions to differentiate compliance products.
• Lead the planning and execution of go-to-market (GTM) strategies for new product launches and feature releases.
• Conduct market, competitor, and customer research to inform strategic decisions.
• Collaborate with product, sales, and marketing teams to ensure consistent cross-channel messaging.
• Create sales enablement materials, including presentations, datasheets, and FAQs.
• Analyze performance metrics and develop customer-facing content such as case studies and blog posts.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing or a related field.
• Experience within the compliance, identity, or RegTech space is required.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret data and market trends.
• Must be based in or be able to work hybrid in New York, Miami, San Francisco, or Seattle.

Culture & Benefits

• Competitive base salary range.
• Equity and annual bonus or commission plan options.
• High-responsibility environment for those who think critically and act like owners.
• Comprehensive total rewards package including benefits.