Director Of Member Growth (Lifecycle Marketing)

TL;DR

Director of Member Growth (Lifecycle Marketing): Driving member acquisition, engagement, and retention through data-driven lifecycle marketing initiatives with an accent on automated journeys and multi-channel strategy. Focus on scaling the lifecycle marketing team, optimizing funnel conversion rates, and leveraging AI-native tools to enhance the member experience.

Location: Must be based in New York City, hybrid role (3 days/week in office)

Salary: $176,500 - $223,000

Company

A global mental health company using an AI-native platform to eliminate barriers to care through personalized support, therapy, and medication management.

What you will do

• Lead and mentor a high-performing lifecycle marketing team.
• Design and execute multi-channel engagement strategies across email, SMS, push, and in-app messaging.
• Optimize funnel performance to increase conversion rates from enrollment to retention.
• Scale automated journeys using Iterable and ensure personalized messaging.
• Establish rigorous QA processes for flawless campaign deployment.
• Partner with Product, Data, and Engineering teams to align marketing efforts with business objectives.

Requirements

• 10+ years of experience in lifecycle or growth marketing, ideally in healthtech or B2B2C/D2C.
• Deep expertise in marketing automation platforms, specifically Iterable.
• Strong analytical skills with proven experience in A/B testing and campaign optimization.
• Experience leading and scaling teams in a high-performance environment.
• Must be based in New York City and able to work from the office 3 days a week.
• Ability to collaborate cross-functionally with Product, Data, and CS teams.

Nice to have

• Experience with data architecture and infrastructure integrations.
• Passion for mental health and healthcare innovation.

Culture & Benefits

• Comprehensive health, dental, and vision benefits starting on day one.
• Employer-sponsored 401(k) match up to 2%.
• Generous parental leave policy (18 weeks for birthing parents, 16 weeks for non-birthing).
• Access to wellness programs including One Medical, Noom, Wellhub, and fertility support via Carrot.
• $1,000 annual professional development reimbursement.
• $200 annual donation matching.