Senior Product Marketing Manager (IoT)

TL;DR

Senior Product Marketing Manager (IoT): Driving market and business growth for strategic growth segments in consumer electronics with an accent on identifying emerging market opportunities and defining product investments. Focus on developing Material Requirements Documents (MRDs), influencing technology roadmaps, and scaling revenue through strategic ecosystem relationships.

Location: Austin, TX

Salary: $124,600 – $231,400

Company

hirify.global is a leading innovator in low-power wireless connectivity and embedded technology for the smart home, industrial IoT, and smart cities markets.

What you will do

• Lead the identification of new growth opportunities and translate market insights into actionable product and technology strategies.
• Own the end-to-end process from market opportunity identification to Material Requirements Document (MRD) development and program approval.
• Utilize AI-enabled research tools and customer engagement to perform market sizing (TAM/SAM/SOM) and define high-level product requirements.
• Partner with Product Management, Engineering, and Executive Leadership to align roadmaps and long-term growth objectives.
• Drive segment business performance through revenue growth, design-win expansion, and market share growth.
• Serve as the Voice of the Customer, bridging the gap between customers, Sales, and internal technical teams.

Requirements

• Bachelor’s degree in EE, CE, CS, or a related technical discipline.
• 7+ years of industry experience in semiconductors, wireless connectivity, embedded systems, or IoT.
• 5+ years in product marketing, business development, or strategic marketing roles.
• Proven experience developing market requirements, business cases, and product investment proposals (MRDs).
• Strong analytical capabilities in customer segmentation and competitive analysis.
• Ability to travel domestically and internationally as needed.

Nice to have

• Experience authoring PRDs or equivalent product planning artifacts.
• Expertise in revenue forecasting and portfolio strategy leveraging AI tools and advanced analytics.
• Experience developing strategic partnerships and ecosystem relationships.

Culture & Benefits

• Comprehensive medical (PPO or Consumer Driven Health Plan with HSA), dental, and vision plans.
• Competitive salary, 401k plan with match, and equity rewards (RSUs).
• Flexible PTO schedule and 3 paid volunteer days per year.
• Tuition reimbursement and monthly wellness offerings.
• Additional perks including adoption assistance and back-up childcare.