Director, Lifecycle Marketing (Web3)

TL;DR

Director, Lifecycle Marketing (Web3): Rethinking and executing US-market engagement strategies for a leading crypto platform with an accent on AI-native workflows and user behavior. Focus on building agentic AI systems to scale lifecycle programs and driving measurable impact on activation, retention, and LTV.

Location: New York or San Jose, United States

Salary: $200,000 - $300,000

Company

hirify.global is a leading crypto exchange and developer of hirify.global Wallet, providing millions of users and institutions access to crypto trading and decentralized applications.

What you will do

• Define the strategic framework for US user engagement across acquisition, activation, retention, and reactivation.
• Embed AI into every layer of lifecycle marketing, including the development of autonomous agentic AI workflows.
• Translate user behavior data and engagement signals into actionable programs and strategic points of view.
• Collaborate with Product, PMM, Data, BI, Design, and Legal teams to influence growth roadmaps and GTM planning.
• Manage the balance between high-level strategy and precise execution to move users effectively.

Requirements

• Must be based in the US (New York or San Jose).
• Proven experience leading lifecycle programs based on clear strategic theses and business outcomes.
• Deep fluency in AI, specifically experience building or directing agentic tools and autonomous workflows.
• Strong ability to analyze engagement data and form hypotheses based on user behavior.
• Experience leading teams through strategic changes and market volatility.
• Ability to build scalable global frameworks while maintaining local relevance.

Nice to have

• 15+ years of experience in lifecycle, CRM, or growth marketing in fast-paced environments.
• Track record of improving LTV, activation, or retention metrics.
• Experience with Marketing Automation tool roll-outs.
• Background in crypto, fintech, or financial services.
• Familiarity with CeFi and DeFi ecosystems.

Culture & Benefits

• Competitive total compensation package including performance bonuses and long-term incentives.
• L&D programs and education subsidies for professional growth.
• Comprehensive healthcare schemes for employees and their dependents.
• Wellness and meal allowances.
• Regular team-building programs and company events.